Community Management

Community management is focused on serving the needs of current and potential customers. It includes autoresponders and email lists, blogs, private forums and membership sites, support desks, text messaging, and sometimes a selected group of social media that are frequented by the target audience. It could also include off line media such as direct mail, market research and telephone support.

Community management is a classic PR function. It is now much more comprehensive because of the wide range of possibilities offered by the Internet. I make full use of those to help you attract more new customers and keep the ones you have.

Community management can be used to enhance your business in several ways. It can make “the sale after the sale” so that customers remain happy with their purchases (minimizing complaints and refunds). It can drastically reduce your support costs, promote customer loyalty by creating a community of satisfied customers, sell upgrades and create repeat customers.

Good community management even helps attract new customers. A vibrant customer community can be a strong selling point.

I can set up and autoresponders, email lists, blogs, forums, help desks, social media accounts, membership sites, and other community management tools. You can take it from there if you prefer, or I can maintain them for you. You can opt for as much or as little help as you require.

Tell me about your needs, goals and audience and I can work out a plan for achieving your goals as quickly and efficiently as possible. Once we agree on a plan, we work together as a team to achieve your goals and to keep increasing your success.

See also Social Media Management.